How to Build a Digital Marketing Funnel Like Monday.Com?
Sonu Kalwar
0 replies
Monday is a project management software that helps teams manage and organize their work. They use a digital marketing funnel that breaks down the user’s experience into three stages: top of the funnel (ToFu), middle of the funnel (MoFu), and bottom of the funnel (BoFu).
Top of The Funnel (TOFU)
Your customer may know they have a problem, though they may not be actively looking for a solution. They know they have an issue. It's just not necessarily clear to them that it needs to be solved, or that there is anything that can be done about it.
Perhaps there's something you could do to help bring the problem to their attention or offer a solution that isn't immediately apparent to them.
For example, Monday is a project management software that helps teams manage and organize their work. Their target audience may find that managing a project is annoying, but they may not be aware that a project management platform such as Monday exists to solve it, so they likely won't even be thinking of looking for a solution.
Read the full article here: https://www.digitalfirst.ai/blog/what-is-digital-marketing-funnel
🤔
No comments yet be the first to help
No comments yet be the first to help