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  • How to achieve retention on existing users

    Paco Sainz
    5 replies
    I've been working on a todo app. I know, I know, but it's been a nice journey and I've gotten a lot of interest and beta users. However, I'm doubtful if I should charge anything until I achieve a higher retention rate on the app. Currently I'm getting about 10% retention so this definitely feels to me like a leaking bucket. This is the first time a product I make is actually getting new users consistently without ads so I'm not sure how to proceed. What's your strategy for reactivation / improving retention for your product? I just added a very easy way to send feedback from within the app, but not sure what else to do. The app is in beta! Thanks

    Replies

    Matt Li
    Seasons Journaling for iOS
    Seasons Journaling for iOS
    I need to improve on this for my journaling app as well. I suppose we all do... I've been thinking lately about the apps I use the most. They are apps where there is something waiting for me. I've yet to think through what that means for my app. I'm sure for a todo app people are eager to complete their tasks. I'd consider how you can make that as rewarding as possible. Fighting for attention with a community, content, notifications, etc can be effective. I've been hesitant to jump into that since I'd rather my app be so good that ppl are going to come back anyways (maybe famous last words). One thing I hope I have in my advantage is that I feel like if you journal for a certain amount of time, you are a less likely to switch to another platform since your content is already in my app. I'm sure there's an in depth analysis I could do of that if I had enough data...
    Upen V
    Zero To Founder
    Zero To Founder
    Been building Micro SaaS ecosystem at https://microsaashq.com and writing to 20,000 subscribers. I myself building SaaS products too. Here are my suggestions. 1. Check if its a UX issue. If its a webapp, use tools like Hotjar 2. If its not a UX issue, nothing wrong in asking people to get on a friendly call. 3. If you think its pricing issue, offer a upfront Life Time Deal and see how it goes. 4. Have a chat window on the page for people to reach out directly.
    Hemant Warier
    To achieve retention on existing users, I have found that it is important to consistently deliver a high-quality product or service. This means constantly seeking out ways to improve and innovate, as well as actively listening to and addressing customer feedback. I also believe that building a strong sense of community and fostering a sense of belonging among users can greatly contribute to retention. This can be done through regular communication and engagement with customers, as well as offering exclusive perks and incentives for loyal users. One tactic I have personally implemented to increase retention is offering personalized recommendations and experiences to users. By taking the time to understand each individual user's preferences and needs, I have been able to provide a more personalized and tailored experience, which has resulted in increased satisfaction and loyalty. Ultimately, achieving retention on existing users requires a combination of consistently delivering a high-quality product or service, building a sense of community, and personalizing the user experience. By actively implementing these strategies, I have seen a significant increase in retention rates among my own users.
    Joan Mateo Duarte 🚀
    Constant updates of the platform, better UX, checking why and where users are leaving, talking to them about why they are leaving, and active chat for issues. Those come to my mind but there are a lot more tips.
    Krishnaswamy Anand Ganesh
    My answer is broadly in 2 buckets - - Increase the commitment upfront - Instead of 1-months packs get users on 6-month/ 1-year pack. This has been most effective in all my previous experiences. this is easy to achieve and can be done by right pricing and selling. - Create user-cohorts of users who have churned - You'll find broad themes like - don't like product, needed it for limited time, found it expensive, found a free/ cheap alternative and so on... Once you have these broad themes look at how you can tackle them or are some of them inherent with you business.