How often do you post on your LinkedIn company page? (poll)
Martina Hackbartt
22 replies
Hey, hunters!
Our team is currently working on our LinkedIn strategy, and we wanted to ask how many times a week other businesses usually post.
Currently, we're trying 3-4 times a week. What about you, and why have you chosen that frequency?
Replies
Jas BG@jasbanwait
WiFi Map
It depends on your audience though - if you're B2B then I recommend 5 times at minimum, but B2C - maybe less - and more on the culture/recruiting aspect
Share
@jasbanwait Thanks a lot for your insights! We are doing B2B and were doing 3-4 times a week, but we'll try to expand to 5!
WiFi Map
@martina_hackbartt yah post 8:30AM everyday so its seen all day - all posts should be organic - include text in the image
A remote working solution.
Typically around 3-4 times a week. For extra engagement, we encourage our teammates to share news and opinions from their personal profiles.
Without offending anyone, I want to say that It doesn't matter how often you post on your company page. In fact for most companies, most of their readers never even go to the company page.
Start creating demand on LinkedIn through your personal profile,
Share use cases, stories, successes, and failures for your product,
Nobody wants to connect with your company profile unless it's a big name already.
KaraboAI
Every Day, sometimes more than once a day. Except for weekends, but sometimes I post on weekends too.
@berthakgokong That sounds like a lot of work! What type of content has worked the most to you?
Hunted Space
Launching soon!
We try to post a minimum of 5 times per week. We want to engage with our audience as much as possible.
@inesfenner Wow! Do you have someone specific in charge of LinkedIn?
Hunted Space
Launching soon!
@martina_hackbartt There's two of us that manage our Linkedin page :)
Content Quality Score(E-E-A-T)
We just start building audience of our linkedin page. about 1 or 2 posts every week.
Sealit
I think it depends a lot of a market, your target group and goals, and analysis of audience (what they expect of you and your product)... Anyway, if you are startup company, I would say once, twice per week is enough ✨ Save the energy and ideas for incoming campaigns 😄
Around 2 times a week.
But LinkedIn algorithm favors posts by persons, not companies. So I duplicate any corporate post with my personal account too.
@daniel_engels Sounds smart!
WorkHub
Well, we keep experimenting with the numbers. But mostly, we post on LinkedIn between 3 to 5 times a week.
usually people post 3-4 times in a week. Though, it also depends on type of your business.
Hi @martina_hackbartt
Our team posts more than 5 times a week.
How often do you or your team post on LinkedIn?
@tanya_kapoor That's a lot! What type of content do you post?
We are currently posting 3-4 times a week, but would love to reach 5 soon!
LinkedIn algorithm has changed in a big way, and organic reach of company pages is nearly non-existent now. It works much better when sharing only important updates and employees publish company news on their behalf more frequently as the content has much higher reach then.
I'm going to increase my pace of posting but at the same time focus on driving conversations rather than metrics. How is linked for organic reach?
We post 5-7 times a week.
As mentioned by @Jas, LinkedIn works much better for B2B than B2C as your users and most importantly customers are present on LinkedIn more than other platforms.
Try to have a good balance of different type of content you share on linkedin and have a schedule around it, we have observed that having a schedule really helps in bringing the discipline and be on the growth track
VanillaHR Hiring Platform
In the early stage of the company its important to have content to engage with but also try to work with other strategies.