How often do you follow up with a prospect before giving up?
Pawan Kumar
5 replies
Replies
ROHITASH SINHA@rohitash_sinha
It would be highly dependent on the potential of the customer and would also need to understand the escalation metric in their organisation before giving it a shot.
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Depends on how good the prospect is.
If it is a customer that would be a HUGE win for my business, I am willing to keep trying a lot longer
As a common target, I hate marketers that are as persistent as horse flies
I usually follow up 2-3 times over a couple weeks before moving on. If it's a really promising prospect, I might keep trying every few weeks for a couple months. Persistence can pay off with the big fish! But at some point ya gotta know when to cut bait. 🎣
I think it depends on the prospect and the potential value of their business. If it's a 🦄 unicorn client that could be a game changer, I'm willing to follow up 5-6+ times over a few months. For a typical good prospect, I usually follow up 2-3 times over 2-4 weeks before moving on. The key is spacing out the follow-ups and mixing up the medium - email, phone, LinkedIn, etc. If they're not responding at all after 3 varied attempts, they're probably not interested at this time. Hope this helps! Let me know your follow up strategy.