How often do you clean your emailing list?

Fabian Maume
3 replies
Email lists degrade over time. This is particularly the case in B2B as some people will change jobs. As I'm launching EmailListVerify, I'm curious to know how often you are cleaning your email list.

Replies

Nikolina Zeljko
Cleaning my email list before every campaign definitely gives me the best deliverability.
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Michael Pell
The tools I've been using for sending out emails help to keep the list's hygiene, but roughy once a quarter is still makes sense to go and take a closer look at the performance and make adjustments
Andreas Sohns
I clean my email list every quarter.