• Subscribe
    1. Discussions
    2. How NOT to overcomplicate marketing fellow product hunters

    How NOT to overcomplicate marketing fellow product hunters

    Devesh Vyas
    4 replies
    Marketing Explained in 3 Simple Sentences → Who are you reaching? → How are you reaching? → How do they become customers? No need to overcomplicate. ——— 1) Who are you reaching • who’s your customer • who are they (age, income, desires, needs…etc) • where can you find them online (Reddit, fb group, product hunt, AppSumo, LinkedIn…etc) • what's their pain • what solution do they need ——— 2) How are you reaching • channels (ads, email, content, SEO…etc) • messaging (tone, voice, story) ——— 3) How do they become customer • discover (ads, email, content, SEO…etc) • nurture aka value (newsletter, tailored content, community, video…etc) • funnel (how you sell, upsell, down sell, follow up, what problem you’re solving, USP…etc) That’s it. Stop the urge to overcomplicate it. *** P.S. If you enjoyed this, you’ll love The Copy and Marketing Wisdom Newsletter I send out each week. Join others here: https://lnkd.in/gN7DcrHF

    Replies

    Kabir Haynes
    Bababot
    Bababot
    Nice summary, Devesh. Thanks.
    Share
    Dzmitry Tsemirau
    Nice summary, Devesh. Thanks.
    Share
    Indiana Joshi
    Simplify marketing strategies by focusing on clear messaging, user-centric value propositions, and streamlined communication channels to resonate effectively with Product Hunt's audience, avoiding unnecessary complexity while highlighting key product benefits. Emphasize simplicity, clarity, and authenticity in your marketing approach to connect more meaningfully with potential users on the platform.
    Share
    John Michael
    To avoid overcomplicating marketing to Product Hunt users, focus on conveying a clear value proposition, highlighting unique features succinctly, and using engaging visuals to showcase the product's benefits, ensuring simplicity and relevance in your messaging without overwhelming details. Keep your marketing message concise, highlighting the most compelling aspects to captivate attention without creating unnecessary complexity.
    Share