How much prep did you put in before launching on Product Hunt?

Question

We launched on Product Hunt today and it was fairly stressful to be perfectly honest. We started preparing about three months in advance, and took on a lot of the advice from the Product Hunt Launch Guide (as well as a ton of other articles) and basically turned this into a check-list of "things to do" before the launch.

Would love to hear how much time and effort you put into your launch and what were the key learnings you gained from your own experience?

Feedback welcome on our page, as we really want to make sure our messaging has come across clearly, without any annoying jargon: https://www.producthunt.com/posts/ubiq-security 🙏

Robin · Accepted Answer

@jeff_zhang5 interessting, thanks for sharing it :)

Begüm Bayram · Answer

3 weeks I guess, after a point all articles talking about the same thing but we wanted to make a real communication with other makers. We tried to reach them on LinkedIn but this is a exhausting proccess. Maybe "Product Makers" can help you with that. We launched today go chek us!

Answer

@begum_bayram Well the prep work certainly shows it's merit. Product Makers is a really nice initiative to bring the ProductHunt community closer. All the best with the launch. Upvoted 👍

Jeff Zhang · Answer

@hwei_oh It can make a difference. but it is time consuming to find a hunter willing to do it for free. so you will need to weigh that in your decision making. it time is an issue, I recommend just hunting it yourselves. but if you have time, go find a hunter cuz it does make a difference especially a top 100

Nursena İşler · Answer

We have been preparing for 1 month! And we look forward to seeing you in the coming weeks!

Hwei Oh · Answer

@jeff_zhang5 We decided to hunt ourselves versus finding a hunter, but do you think finding a hunter made a difference? I'm thinking potentially it could have, given their level of influence!

Anyfactor · Answer

I haven't launched on producthunt yet. But I wouldn't say producthunt is a make or break for your product. For me atleast, I am trying to enjoy my journey of building a product.

Robin · Answer

@begum_bayram thanks for sharing it :)) didn't thought it take that much time.

Hwei Oh · Answer

@nursena_isler thank you!

Sanskar Tiwari · Answer

@jeff_zhang5 how much does it matter?

Sanskar Tiwari · Answer

@anyfactor break? you made me worried how?

Hwei Oh · Answer

@begum_bayram @notanothervivek - thank you!

Hwei Oh · Answer

NB. one bit of feedback I did receive from our own user community was that they found the choice of options to log into PH prohibitive. eg. if they were to log in using their Twitter account, they would have to then "give up" a lot of their personal data which they weren't willing to. Not sure if anyone has had that feedback? Some remarked having an option of just logging in via an email login would be better. I know many don't care, but given a lot of our network our security folks, they are always concerned about their PII.

Jeff Zhang · Answer

@sanskar_tiwari it can go a long way. especially for me cuz i didn't have a lot of clout on product hunt. having a hunter to hunt automatically notifies all their followers about your app, etc.

How much prep did you put in before launching on Product Hunt?

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