How much market research do you do before shipping products / features?

Question

Curious to see what the median amount of time looks like / how people do their market research if its a new venture.

Guntis Coders · Accepted Answer

@dzaitzow Yes, that is the foundational logic I use from Rob Fitzpatrick.
I have my own ideal customer discovery framework developed which I have beem practicing for 7+ years mentoring other startups :)
On top of that one I use prompts to come up with hypothesis, and interview questions.
Then I use meeting transcriptions, and then I use prompt that analysis the meeting vs my assumption (assumption knowledge base).

Guntis Coders · Answer

Depends how fast you can define whom to talk to and how fast can you get interviews with them.
Interviews is the #1 'MVP' before you actually build something.

Sergey Koshevoy · Answer

Often, launching a minimum viable product (MVP) or feature and gathering real-world data is faster and more insightful than overanalyzing pre-launch.

Daniel Zaitzow · Answer

@mr_coders how do you typically construct yours - a neat book "the mom test" I found to be pretty insightful on this front.

Daniel Zaitzow · Answer

@koshevoysergey totally agree - I think a lot of founders get fearful about launching an MVP when they're trying to compete in a more mature market - trying to have something as flushed out as the competition.

How much market research do you do before shipping products / features?

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