How much in advance do you prepare seasonal marketing campaigns?

Question

I remember how Halloween hadn’t started yet, and Christmas decorations in brick-and-mortar stores were already making their way in.

Most of you are gearing up for Black Friday and Cyber Monday.

How far in advance do you start preparing for these events?

Abhishek Dutta · Accepted Answer

1 month before :)

Varu Dwarak · Answer

I think staring earlier may give an edge to you over staring during the season! Simply because it's crowded. If this matters to your audience, customers and you, earlier the better.

TJ Larkin · Answer

@busmark_w_nika For different types of businesses it varies. Software tech is not that profitable around Christmas as customers are more focused on other tangible items.

TJ Larkin · Answer

I've played around with different timelines, and honestly, it depends on your campaign size as well. I keep a "seasonal swipe file", basically a folder of my best-performing campaign elements from previous years. This cuts planning time in half and lets me focus on fresh ideas instead of reinventing the wheel.

Business Marketing with Nika · Answer

@abhishek_ux I would start maybe sooner :)

HeatherHughes · Answer

It really depends on the campaign's complexity and scale. For major holidays like Christmas, we usually start planning around 3-4 months in advance to ensure everything runs smoothly. Smaller, more flexible campaigns might only need a month or so of prep time. It’s all about balancing preparation with the ability to adapt to last-minute changes.

JodiHarrington · Answer

I usually start planning about 3-4 months in advance for seasonal marketing campaigns. This gives us enough time to research, brainstorm, create content, and make adjustments before the campaign launches. Starting early helps ensure everything is polished and ready to go when the season hits.

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Business Marketing with Nika · Answer

@varu_dwarak Wise point. I rather plan before to have enough time to make things better.

Business Marketing with Nika · Answer

@tjlarkin I also have this "special folder" :) Which holiday is the most profitable from the whole year?

How much in advance do you prepare seasonal marketing campaigns?

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