How LeadDelta managed to double every quarter? Here's our GTM in 9 steps
Vedran Rasic
3 replies
We managed to double every quarter...
Here's our Go-To-Market strategy in 9 steps:
1. Built an MVP in a month (fast-to-market)
2. Went Lifetime Licenses AppSumo =sold 300k
3. Went Product Hunt and won the #1 App of the Day
4. Optimized Chrome Web Store store to be the #1 App for LinkedIn
5. Made a transition to individual subscriptions Vs. selling lifetime deals
6. Focused on long-term SEO + LeadDelta selling through our own network
7. Went Product Hunt and won the #1 App of the Day / #2 of the Week again
8. Sharing as many free educational assets as humanely possible to produce
9. 2023: Going B2C2B = finally selling into teams.
That will 14x our value and 10x our MRR, producing leverage*
*The value of LeadDelta compounds when you use it collaboratively across the team to build one giant super network. ✨
Start a 10-day trial today and share your essential requirements for the "LeadDelta for Teams." 🔥
Replies
Fabian Maume@fabian_maume
Warmup Inbox
Could you elaborate on the step 5? How did you approach it? Did you update your pricing ? Did you update your messaging and positioning?
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@fabian_maume easier than you think. We just said on X date there are no more LTDs. And no more for anybody. I kept joking if my mom came on a trial and asked for an LTD wouldn't sell it. So it was a smooth transition. Because everyone is treated equally. Same thing now. First 1k subscribers will be grandfathered in the price they buy at. But after that, price scales with the value. It all comes down to communication and product maturity. Hope that makes sense.
Proud! Well done. 👍