How important is the word of mouth marketing in growing your business?

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Sophia Emma · Accepted Answer

In my opinion word of mouth creates customers who buy more often and recommend their friends more often, greatly increasing a company's return on time invested in the strategy, which in turn leads to greater customer lifetime loyalty.

John Stewart · Answer

I think a lot of people think that word of mouth is a small start-up tactic, but really it is the most powerful marketing technique that will benefit you at any stage in your business. At first, it can be a great way to onboard people, but as you grow it then becomes a great source of credibility. That being said, you shouldn't just hope that people will recommend you. Don't be passive/ afraid to ask your clients for written or video reviews or even recommendations.

Rukhsar Amjad · Answer

Word-of-mouth marketing involves asking your customers to regularly recommend your company and products to others, based on their pre-founded trust in you as a business. It is a cost-effective way to spread the word about your company and products among online and in-person communities.

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Word-of-mouth marketing campaigns are effective, generating repeat purchases and a steady stream of positive customer feedback.

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Word-of-mouth marketing campaigns are effective and generate high customer lifetime loyalty correlates with more significant funding. The Customer Acquisition Cost to Lifetime Value is considered one of the most important aspects of a healthy business model in the early days of a company’s lifecycle.

Tytti Sandström · Answer

So Important! No wonder being a social media influencer is profitable these days :)

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In growing businesses, word of mouth is way more impactful than through marketing with expensive campaigns marketing expert John Jantsch recommends that small businesses should ask customers to recommend their products to their friends and family. A report said that 92% of consumers believe suggestions from friends and family more than advertising.

ankita singh · Answer

Hey Elena!
Word of mouth really works well in growing any business, because even if you actively post about your business, people might ignore. But when it comes to other people talking about your product then that gives alot more faith to the audience.

For our product, Boltic (launching tomorrow on 11th, i.e, Friday), we got most of our early users due to word of mouth and all the communication that was done by our internal users company wide.

You should try doing that for your product too

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Word-of-mouth marketing can be used to build an engaged customer base instead of a merely ''just one time buy'' audience. An engaged customer base is more likely to be repeat customers.

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This marketing type is an good way to gain new customers by spreading your company's reputation through interactions between your employees and potential clients.

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Word of mouth marketing can help companies build a loyal customer base. An engaged fan base is more likely to buy more products and recommend the company to others than a customer who buys one product and never returns.

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This way of marketing has been shown to be a cost-effective way to build brand loyalty, which leads to increased sales.

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@purnima_chauhan Yes, it is.

saif khan · Answer

@elena_cirera In my opinion word of mouth is something that matters the most as it is the customers/consumers spreading it out without you giving them a penny to do so that purely means that your product/services are that impactful on them and now not only you but even your folks want that product to grow :)

Hussain Effendi · Answer

The previous start-up in which I worked was bootstrapped. They did not have a marketing budget and had only word-of-mouth marketing. Based on that experience I have observed that the users acquired via referral have a better LTV as compared to users that come from performance marketing or other marketing campaigns.
Do let me know what your experience has been like? Would love to understand what its like from other spectrums!

How important is the word of mouth marketing in growing your business?

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