How important is the “personal brand” of the founders in driving startup success?

A founder's personal brand can definitely help drive a startup's success, especially in this age of personalization. Having a charismatic, well-known founder like Elon Musk generates a ton of media attention and consumer interest. It helps your company stand out in a crowded market. But ultimately the product still needs to deliver real value - a personal brand alone isn't enough in the long run. You need both style and substance to truly succeed.

Nowadays, times have changed. Personalization is more appealing than standardization, which is why many companies are creating Key Opinion Leaders (KOLs). Elon Musk's personal brand in the business world is a great success.

IP is everyrhing!