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  2. How important is content marketing in SaaS business?

How important is content marketing in SaaS business?

Eric Amorin
2 replies

Replies

Gaurav verma
Substor
Substor
That highly depends on the market you are trying to reach. If it's a B2C SaaS it highly helps. If its B2B, clients in that market generally do not search for solutions. Or, if your SaaS include or collaborate with existing products like excel, content marketing helps.
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Cansu Aydede
Formsort
I think so - high-quality content establishes you as an authority in the field and actually helps your customers.
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