How important is branding for you as a tech startup?

Question

Andreas Sohns · Accepted Answer

Branding is more than a logo. It's all about building trust and standing out.

Dipika Menon · Answer

@juliia_m How do you convince early stage startup founders to invest in branding?

Juliia · Answer

It is very important, from the moment when your project is going live. Without a brand, you wouldnt be able to be noticable, memorable for your potential clients

Answer

Im realising with time that its a must have and not just a good to have. But how do you compete with the big players. I feel we should focus on a niche and build a brand there first.

Gurkaran Singh · Answer

Branding for a tech startup is like debugging code—essential for a smooth user experience and ensuring your product stands out in a crowded digital landscape!

Juliia · Answer

@dipika_menon without the branding it would be almost impossible to convince someone to invest into startup, for instance. In my opinion, the whole idea of branding - is to tell a story about your brand. Unfortunately, customers/investors need to be somehow encourage in a storyline that convince them, that may them believe in that brand. Nowadays, good working tech product (or any product) is not enough - because we have billions of similar products that launch everyday all over the world. o the question is - how to stand out?

Dipika Menon · Answer

@andreas_sohns Couldn't agree more! But at what stage do you start actively focusing on it?
For context, I'm building in this space and want to understand the stage at which a founder makes that decision to start actively streamline the branding efforts for their startup

How important is branding for you as a tech startup?

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