How I use Twitter for lead generation (50 leads/month)

I started using Twitter in 2020 after a MasterMind for business owners. Back then, lemon.io underwent massive re-branding, and I was open to new ideas for generating leads and getting some traction for my business. There, I picked up the idea of “building in public,” and I decided to try it on Twitter. I started out with 200 followers and one lead per month with no real strategy or plan, and I saw it grow to 50 leads/month now (even though I’m not always consistent with it). Here’s what I learned in these 2+ years: 1. After writing a viral or semi-viral post, I go through every (!) profile that followed me after this post to check whether this topic attracted my TA or not. I take note of that and adjust my strategy accordingly. It takes time, but such attention to detail helps me better tailor my content to my TA. Going viral for the sake of going viral is a bad strategy. 2. I turned Twitter into my landing page. I wrote a meaningful description and pinned a notable tweet about my business (since I am building in public, I pinned a post in which I update how many subscriptions my company gets every week). 3. I write about things I believe in and want to discuss. This helps me stay relevant and engaged in discussions instead of sounding awkward and superficial. 4. I engage your audience through comments and retweets. This was the strategy in the beginning and still is now. It increases my visibility and helps me build relationships with my readership. 5. I retweet meaningful quoted tweets (it brings some audience to those who quote you, they see your retweets, and virality grows). 6. I retweet your popular tweet in 12-24 hours to reach the audience in other time zones. 7. I have a support group for mutual likes, endorsements, and retweets. Even if it’s a group of 5 people, exchanging audiences like that is very helpful! 8. I see that threads work — but you should share personal and valuable information for them to bring you leads. 9. Always craft a brilliant first tweet in a thread, or it will kill your whole thread! 10. Sell with your tweets. Don’t expect customers to come by themselves. And here are several things I notice other makers do that actually prevent them from growing: - Advertising instead of engaging - Redirecting the audience to their web page - Posting from companies, not from people - Distributing links instead of ideas I shared more tips and added valuable threads by Twitter influencers I recommend following on how to approach Twitter lead generation right in this article - https://lemon.io/blog/how-turn-twitter-lead-generating-machine/ If you have any questions, I’d happy to share: after all, that’s what building in public is all about :)