How I Do Marketing In the Developer Space
Juraj Karadza
10 replies
Hi all ππ»
I am a co-founder of a recently formed startup, and we are building an open-source developer tool. We are trying to get more eyes on our project, and these are some of the ways we have been doing it and achieved relative success:
-> Personal and Company posts on LinkedIn
-> Blog posting on our webpage
-> Blog posting on the DEV Community (dev.to)
-> Attending local Startup Accelerators & Competitions (although we stopped since it is a great time consumer with minimal returns after you go through a few of them)
-> Attending dev meetups & conferences in our region
-> HackerNews posts
-> Scheduled a Launch on Product Hunt :)
Now, I want to emphasize that this is marketing aimed not at sales but at raising awareness, and I wondered if anyone has some creative ideas for building a greater online presence in the developer space.
Are there other websites where we could promote ourselves or other ways of getting to new audiences?
Replies
Rick Fan@rick_fan
Sider for iOS 2.0
write user guide on github and also build your user community on it.
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Cyclops
Cyclops
@juraj_karadza What I mean is to use Issues to collect user feedback and post updates.
AI Desk by Collov AI
consider reaching out to influential developers or thought leaders in the space for potential collaborations or endorsements. Building relationships with key figures can significantly boost your project's visibility.
Cyclops
@markk0217 thats a great idea, we just started reaching out influencers so we will see how it goes π
@juraj_karadza NemaΕ‘ beda. :)
Cyclops
@denis_tl You are right! That is why we stopped doing the competitions; they yielded minimal results. It hasn't been easy staying on top of all these points, but we can intertwine most of them. For instance:
-> we publish a blog on our webpage -> republish it on dev.to -> create social media posts about our blog inviting people to check it out
And the best results came from the blog posts for sure.