How have you switched up your marketing strategies with the rise in AdBlock and cookie rejection?

Question

Over the past few years adblock and VPNs have become more and more popular!  Further across EU and North America, privacy laws have changed where whenever you visit a site it asks you about cookie acceptance or rejection.

How are you finding the effects on your social paid marketing, google paid marketing, etc. effected over these changes?

What are you doing to adapt and how are you spending your online paid marketing budgets differently?

Anan Niamul · Accepted Answer

Marketers have shifted their focus towards creating high-quality, valuable content that attracts and engages their target audience. By providing valuable information, insights, and entertainment, businesses can build trust, establish thought leadership, and develop a loyal customer base.

Apostolos Toptsis · Answer

@captaintime you should take a look into nano-influencers. Although a little more difficult in terms of getting started and knowing where to start in general. Feel free to connect on LinkedIn! I’m actually working on a new influencer marketing platform that works solely with nano influencers! Can be helpful and super effective for your business.

Apostolos Toptsis · Answer

@captaintime you should try influencer marketing! Can actually be surprisingly effective and cost efficient!

Garland Coulson (Captain Time) · Answer

I don't do any paid social or google advertising partly for this reason, but mainly because they don't work.

I focus on creating evergreen content to attract people instead, then get them to add themselves to my email list or social media followers.

Then, I can market to them as often as I want without pay $2-$5 each for just a click.

Sia · Answer

@gaurav_prasad ChatGPT response.

Tasbin Tasfia · Answer

We've cracked the problem with our all in one server side pixel for cookieless era! 🍪

Answer

With the rise in AdBlock and cookie rejection, I have adapted my marketing strategies by focusing more on content marketing and organic search optimization. By creating valuable and engaging content, I aim to attract and retain customers without relying heavily on traditional advertising methods. Selling SEO services is an effective way to enhance website visibility and improve organic search rankings, thereby increasing organic traffic and generating more leads.

Gaurav Prasad · Answer

With the rise in AdBlock and cookie rejection, it's crucial to adapt your marketing strategies to ensure effective reach and engagement. Instead of relying solely on traditional advertising, consider focusing on content marketing, influencer partnerships, and community building. Develop high-quality, relevant content that provides value to your target audience, positioning your brand as a thought leader in your industry. Collaborate with influential individuals or organizations who align with your product, leveraging their reach and credibility. Additionally, prioritize building an engaged community through social media platforms, email marketing, and interactive experiences. By diversifying your marketing efforts and emphasizing authentic connections, you can navigate the challenges posed by AdBlock and cookie rejection while fostering meaningful engagement with your audience.

Answer

@ananniamul you should checkout WalletBound content analytics feature, it can collect analytics on content assets (logos, images, text) even on pages you don’t own 🔮

Joshua de la Llana · Answer

@ananniamul I think marketers have always been focused on this anyway.

André J · Answer

rise? I think the usage of Adblock is pretty steady. Or am I wrong?

Garland Coulson (Captain Time) · Answer

@apostolos_toptsis  I am an influencer myself, albeit a small scale one.
I have looked into influencer marketing, but find it too pricey for my small business owners.

Apostolos Toptsis · Answer

@eonpilot Yes for sure!  But I believe with services such as VPN's being more and more prominent based on privacy laws over the past 2 years specifically has definitely driven more people to use them and circumvent traditional online marketing targeting

Apostolos Toptsis · Answer

@sentry_co I’m not sure what type of VPN’s you’re familiar with. But the popular ones such as NordVPN and ExpressVPN, don’t trigger security concerns.

Apostolos Toptsis · Answer

@daniel_lisa1 SEO is a great strategy yes, but not a marketing advertising strategy!

How have you switched up your marketing strategies with the rise in AdBlock and cookie rejection?

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