How far in advance should you create your launch?

Question

I am releasing a mental and physical health app in December and I wondered when is the best time to create my launch on here to gain the most traction for the official launch date. What are your opinions?

Benson Gao · Accepted Answer

Start preparing a month ahead

Isabella Claire Anderson · Answer

Start preparing your launch at least 2-3 months in advance if possible. You'll want plenty of time to build hype, line up press coverage, beta test the product, and iron out any last minute issues. A month can work but it's a bit tight. The earlier you start the more momentum you can build! Just my 2 cents based on a few launches I've been involved with.

How far in advance should you create your launch?

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