How effective is WhatsApp marketing for small/medium scale businesses?
Muhammad Azhar
6 replies
What are the advantages and challenges of using WhatsApp marketing for small and medium - scale businesses, and how can they effectively utilize this channel to reach and engage with their target audience, drive sales and build brand loyalty?
Replies
Laurence Joyner@laurence_joyner
What about the regions where WhatsApp service is not available?
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WhatsApp marketing can be effective for small/medium businesses due to its direct reach, instant communication, and personal touch. To enhance it, consider adding automated responses and broadcast features for better engagement and scalability. But I guess it heavily depends on the type of business you are doing and your audience.
@omar_faruk29 Yeah, I agree. I think it would be great if businesses used this for sending promotional messages or follow-ups.
WhatsApp marketing can be as effective for small/medium businesses as a well-crafted message in a bottle tossed into the digital sea. The key lies in nurturing relationships, humanizing the brand, and delivering value without overwhelming your audience with spam-like behavior.
@thestarkster I think it's necessary to ask users for permission regarding whether they want to receive our promotional messages or not. This way, businesses won't make users feel like they're receiving spam. However, I believe that by doing this, we won't be able to send messages directly to random numbers. We can only send promotional messages to our existing customers.