How effective is Influencer Marketing in B2B SaaS Space? Any experiences to share? Any heads-up?
Sarthak Ahuja
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Nitesh Jamod@nitesh_jamod
Hey, Influencer marketing in the B2B SaaS space can be highly effective when executed strategically, but it differs significantly from B2C influencer marketing. Here’s why it can work well and a few considerations based on experience:
Effectiveness of Influencer Marketing in B2B SaaS:
1. Industry Expertise and Trust
2. Targeted Audience
3. Content Creation
4. Longer Sales Cycles
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