How effective are podcasts for acquiring new potential customers?
Sean
11 replies
Does being a guest on other influencer podcasts produce good quality leads? We received a few requests recently and trying to figure out how effective it actually is.
Replies
Swapnil D Puranik@swapdp_01
It definitely helps in creating awareness and disseminate information about the founders and product/service. If done well, it can be a great inbound.
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@swapdp_01 which podcasts have you participated in and what was the effects afterwards?
@sodaman89 SmartBranding, Sunday Pyjamas, and few local/niche ones. 75 LinkedIn follows, sub-100 website visits @ 15% conversion. Not great, but it gave the RoI on time invested.
I think he will have some effect. He can bring some high-quality customers
@sherryxena I'd assume that the influence of the person hosting makes a difference. Care to share your experience?
We used in the past and is very powerful to connect with other makers/business. It's like a friendly opportunity to talk about your product or service, avoiding the direct sell. Also is super useful for link building 🙂
@luisgustavo were there any particular podcasts you'd recommend? We're targeting SMBs and startups in North America.
@luisgustavo Do you happen to know someone in his academy?