How does startup get social proof in the beginning?

Question

I often see startup showing that big brand names are working with them on the day they launch. I don't quite understand how they already have those big customers on the first day of launch.

Uma Venugopal · Accepted Answer

- Social footprint(social media activities. more posts=more proof)
- BIP build in public.

Imad Boutaybi · Answer

Marketing is the premium you pay when your product is bad.

How does startup get social proof in the beginning?

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