How do you write headlines (titles) on your landing pages?

Use your 1-liner as your headline. To figure out which 1-liner works best for you, you just need to do trial and error. Keep using your 1-liner when pitching your product to people and iterate it.

Good question - no real tactic to it But one thing I've learned that works well is.. being as transparent as possible Avoid any jargon or 'smooth' talk, make it as easy to consume as possible hope this helps in anyway Waqar

Benefit followed by the implication of the benefit.

My 2 cents... First, start with the user: - If it's a new concept, state 'what it is' + 'the benefit'. - If it's a familiar idea in a competitive market, just state the 'differentiator.' Then, think about the machines: - Make the 'what it is,' 'the benefit,' and/or the 'differentiator' something you want to optimize for with SEO. No fluff whatsoever in any part of the headline: it's annoying to the user to see marketing speak and it's useless to the machine because nobody searches for marketing speak.