How do you validate if people need your product?
Masha
25 replies
You have an idea for a new product and want to validate if people need it. Where would you search for your target audience?
While Producthunt is great, it's predominantly used by makers who aren't necessarily your audience.
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Masha@masha_ignatova
Okay, I've asked ChatGPT..
'There are many ways to find potential customers for your digital product. One way is to identify who would have a need or use for your product and then find where those people congregate online. For example, if your product is a new productivity app, you could search for online forums or communities where people discuss productivity, time management, or technology. You could also try using social media platforms to reach out to potential customers and ask for their feedback on your product idea.'
Have you ever tried approaching people in communities beyond ProductHunt?
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@masha_ignatova I haven't contacted clients personally in communities, but I do see that lots of PMs doing that (at least in channels that I follow). I used a little bit another approach - I asked people to introduce me to people who is our target user
Cheers everyone
I am also struggling with validating my product idea with potential customers. Approaching people in online forums where potential customer might be found and having interviews with them is one potential way. Another way is creating a landing page and reaching out to leads from there.
Whenever we develop a new product, we always ask our self the following questions: Is there a market for the product? How big is the market? Why will customers buy it? Who are the customers? What are they trying to achieve when they use the product? What is the pain point they are trying to fix? What is the most common reasons why they will not buy our product? To answer these questions, we focus on these three points: product, customers and competition.
There is no exact formula to determine the need. The best way to validate your product is to talk to the potential customers and find out what they want, what they wish they had, what they currently do to solve the same problem in their own way.
@kathleen_smith2 Where do you find your potential customers?
@kathleen_smith2 @masha_ignatova i disagree, talk to potential customers without they paying they will say ofcourse this is amazing, but the facts when you tell them okay this is available now would you pay x amount now to take it. Then you will see the real answers, kick a landing page with leag generation funnel and u understand. it all
Product validation is the second name of user intent in this digital world if a person is searching a solution and your product identifies his pain points then you can reach them through different outreach strategies to get your product validated from the mouth of potential customer.
@faheem_sarwar1 I guess I need to rephrase my question. What I'm interested in where do you find your potential customers?
what are some of the best areas if you know your target audience to validate? IH, reddit?
@joshfreeland do you mean Insta?
@joshfreeland ah, similar to Product Hunt it isn't really a general public, it's makers. I suppose it works for your product.
coldcall potential clients! ask 30-50 people in the industry in exchange for free audit, consulting, service
A very good article that shows very well many aspects in chemicals that are sold on the market, but do not forget about safety and look at the safety data sheets that each of them should have https://sdsmanager.com/uk/ you can find them all and provide both buyer and seller with everything they need Safety data sheets!
-Avoid Surveys
-Only quick market research, don't waste time on hypotheses
-Use subscription tools to create a very simple funnel and burn some cash to get the real answers.
- lead generation funnel and simple landing page within one or two days maximum
- Be practical
- Sneak on your competitors and start from where they are.
- Use similarweb tool to understand how they getting traffic.
- Use facebook library to see their ads, offers, and value prop.
Be practical, practical, practical.
I lost 15k $ in my first startup because I was trying to build the perfect thing.
Good luck
