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How do you validate a product idea before starting development?

Abhishek Dutta
2 replies

Replies

Sergey Koshevoy
Planyway
Articulate the problem your product aims to solve. Identify and profile your target users. Tools like user personas can help. Look for similar products and identify gaps or underserved niches. Use tools like Google Trends or industry reports to see if the problem is gaining attention. Create short surveys using tools like Google Forms or Typeform to gauge interest. Talk directly to potential users to understand their pain points and willingness to pay for a solution. Create a landing page outlining the product idea, its value proposition, and a call to action (e.g., sign-ups). Use ads to drive traffic and measure interest. Track sign-up rates, survey responses, or prototype feedback.
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Abhishek Dutta
Speech to Note
Speech to Note
@koshevoysergey Such a detailed and practical approach—appreciate the depth you’ve shared! 🔥 I particularly like your focus on leveraging tools like Google Trends and direct conversations with users; they’re goldmines for unearthing real pain points and validating ideas. One nuance I’ve often found while creating user personas or analyzing gaps in similar products is that the 'willingness to pay' can sometimes shift dramatically post-launch when users experience the value firsthand. It’s not just about identifying gaps but also crafting a compelling narrative that resonates emotionally with your audience. The landing page suggestion is spot on—I’d add that testing multiple variations of the call-to-action can reveal hidden behavioral insights about your audience. Curious to hear if you’ve seen a specific method work especially well in the early stages?
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