How do you use Facebook for marketing?

Question

With IOS privacy choice reducing facebook ad targeting efficacy, I wonder how you are using it to get the most ROI, whether it be paid ads or organic outreach.

Sergio Zaciu · Accepted Answer

upvoting because I don't and want to know if anyone does XD

Paul-Louis Valat · Answer

Facebook groups are definitely a great opportunity for organic social traffic and leads. The key is to be subtle and not overly self-promotional.

I've joined a few private groups like the marketer communities (the audience I want to reach) and engage with them.

When I prepare a new blog post, I ask them for tips, best practices, tools, etc. that they would recommend. I usually get a good number of responses, quote them in the content and share the published content in the same feed.

This way I can get a good amount of quality traffic and generate some interest in my business.

Fabian Maume · Answer

I'm using Facebook purely organically. I'm focusing on leveraging group using social fixer chrome extension to monitor group effectively: https://medium.com/@fabian-maume/how-to-monitor-facebook-groups-effectively-f9a54a77ca6e

Gurpinder Singh · Answer

Paid: use targeted ads based on insights about your audience, run brand awareness campaigns for the bottom of the funnel audience & then use conversion ads for the top of the funnel audience.
Free: use facebook groups to market your business, join groups related to your product

Bertha Kgokong · Answer

/@fabian @fabian_maume Social Fixer looks really interesting for companies who have audiences on Facebook, will bookmark this for sure

Paul-Louis Valat · Answer

@dylan_merideth Sure thing! Let me know how it goes for you :)

Answer

Yes, it is reducing facebook ad targeting efficiency. This link might help you out... 
https://www.facebook.com/business/help/331612538028890?id=428636648170202

Any other actions you experience from which we can get the most ROI. Looking forward to it.

Shruti · Answer

for free promotions Facebook groups are great to begin with, join multiple groups in your niche and you can promote your product/service on them

jurasai · Answer

I think I may consider promoting events on FB one day, it is rather convenient to set up and worked out rather well for me, but paid ads and organic search IDK, I feel like it's a long road to become effective and requires a substantial budget.

Tedel · Answer

I just do not use Facebook. I think it is too much effort to so little reach. (Your updates reach fewer than 1% of your followers count (a.k.a. fan page "likes"). I still keep the FB page open to answer inquiries that arrive through there, and I post an update now and then just to keep it alive; but I do not have any hopes about it as a marketing or sales tool.

Paul VanZandt · Answer

We don't monitor Facebook much but I'd be interested to see some strategies. Thanks for sharing this thread.

Dylan Merideth · Answer

@yuryfication I have some hesitation too, but I was talking to a friend in marketing, and they were surprised to find I wasnt using facebook. Taking the feedback in stride, we decided to embark on a facebook organic campaign for now until we have dry powder for paid ad campaign

Dylan Merideth · Answer

@paul_vanzandt no problem! Me too, seeing some proven strategies would be helpful!

Dylan Merideth · Answer

@harshit_chawla Thank you so much for the information harshit! We are currently evaluating how groups on facebook can help us broaden our organic reach.

Dylan Merideth · Answer

@paullouis_valat1 Facebook groups are one of the reasons we are giving it a go, as the organic reach there is probably highest. Thats also a great practice, and a source of guidance and for content, thanks for the tip!

How do you use Facebook for marketing?

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