How do you track where your users came from?
Frank Sondors
34 replies
You're probably either looking at Google Analytics, having tracking software in place, or asking users at the sign-up where they heard about you.
What strategy do you use to track your sign-ups?
Here at Salesforge.ai we ask users where they heard about us and it provides invaluable information.
Launching on Wednesday: https://www.producthunt.com/prod...
Replies
Olena Bomko@olenabomko
"Where did you hear about us?" is the best. And now you can double down on your best channels.
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@olenabomko but a lot of times people wouldn't just tell the answer, would they?
Analytics is a MUST for obvious reasons. We do have tracking software for assurance as well. Sometimes analytics seems to miss some data and vice versa.
I use Google Analytics to track user sources, but I'm always on the lookout for new tools and methods. Looking forward to hearing what others suggest!
@abod_rehman just started using GA, what are the other tools you think that are better?
With difficulty! When it's a mobile app it's quite hard (the app stores only really tell you whether users came from search or from a third party link etc)
Does anyone know of any strategies to get more info for mobile apps?
I use Google Analytics but I'd really like to rely less on big tech. Hoping to hear of some alternatives out there! 😄
We're using Google Analytics. We aren't asking for a sign-up, but considering adding a "How did you hear about us?" button. Thanks!
Good luck on your launch on Wednesday!
I've found that implementing UTM parameters in our marketing campaigns has been a game-changer for tracking user sources. It's amazing how much insight you can gain from those little tags
One thing I've learned is the importance of having a centralized dashboard for tracking user sources. It saves so much time and helps make data-driven decisions.
The multi-touch attribution models mentioned here are great, but they can get complex quickly. Does anyone have tips for simplifying attribution without losing accuracy?
The debate between first-touch and last-touch attribution is always interesting. I'm leaning more towards multi-touch these days to get a more holistic view of the user journey
I've had success with social listening tools to track user sentiment and understand where our users are coming from organically. It's been eye-opening!
@franksondors asking users from where they heard about us, is the easiest and most valid way in my opinion to get the answer
Google Analytics for me
I ask users automatically or verbally.
Asking where your subscribers and prospects have come from is probably the best solution. Referrers in analytics tools sometimes fail to provide the right information, if any.
@steve_lourdessamy I have exact opposite views on this.
Asking users is a flawed strategy because sometimes they might not remember themselves where they came from while on the other hand tracking platforms can track exactly where the traffic is coming from!
@persuasionkid I disagree. It depends on the answers you provide. Asking someone is always better than inferring. And, again, tracking tools are far from perfect.
You've stated all the ways you can use to learn more about where your users are coming from! which one to use depends on your goals and current situation!
For instance, if you think about budget, "Where did you hear about us?" is the best option! so on and so forth...
tracking sources is critical. it's like understanding the roots to nourish the tree.
google analytics is a classic. it's the bread and butter for many. but it's not the full meal.
asking users directly is gold. it's qualitative data, beyond just clicks and pageviews.
there's also the UGC (user-generated content) angle. look for mentions, discussions; those are clues.
tools like mixpanel or amplitude offer more advanced user journey mapping. insightful but can get complex.
don't forget the low-tech methods too. a simple google search can reveal a lot about how you're discovered.
link all these data streams for a 360-degree view. data in isolation can mislead.
launching soon? then this is the perfect time to set up your tracking ecosystem. measure twice, cut once.
knowing where your users come from informs not just marketing but product decisions, partnerships, and more.
happy tracking and good luck on your wednesday launch! keen to see how salesforge.ai leverages these insights.
This might be unpopular but I use https://search.google.com/search...
