How do you track performance of an ad campaign?
Gurpinder Singh
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Other than insights and data from the ads manager, what else you do to track performance of an ad campaign?
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Alexander Michael@alexander_michael3
In addition to insights and data from the Ads Manager, there are several other ways to track the performance of an ad campaign. These include monitoring website analytics and sales data, tracking conversions and leads, and running A/B tests. Additionally, surveys and customer feedback can be used to gain valuable insights into how the campaign is performing.
we recently run ads on https://thenoobgamerz.com/ff-too... and track with google tag manager.
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I generally use GA for tracking both web and app campaigns. Specifically for app campaigns I can recommend 3th party tracking tools like Appsflyer and Adjust. You can measure your advertising datas in details.
Here are our 5 “Must Do's” to effectively track the success of your campaigns:
1. Website Analytics. Let's start with the most basic way to track your marketing campaigns.
2. Ad Network Conversion Tracking.
3. Phone Tracking.
4. CRM Tracking.
5. KPI Dashboard Tracking.
6. LandstarOnline.com
@myindigo_card Thanks or sharig. You have share amazing ways of tracking. As we are running ad for https://nyapk.com/pikashow-apk-2/ but still now didn't properly tracked the performance. I will try tese 6 methods to track the performance right now.
So far I was just using Google Ads, Analytics etc... But I would like to hear about other recommended tools.. ^_^
What else can you track and visualize with our deep integration with Google Ads? When it comes to analyzing your campaigns, pretty much anything:
Impressions, clicks, and conversions
Cost analysis
Keyword analysis
Conversion analysis
Engagement by Ad, Ad Group, and Ad Campaign, and more.
There are numerous metrics and metric combinations you can track using Google Ads. And in Databox, you can quickly visualize dozens of Google Ads metrics in various ways. It gives good results
Tracking the performance of an ad campaign is crucial to measure its success and identify areas for improvement. Here are some steps to track the performance of an ad campaign:
Set clear goals: Determine the goals of your ad campaign and the metrics you will use to measure its success. Common goals include increasing brand awareness, generating leads, and driving sales.
Use tracking tools: There are various tools available for tracking ad campaign performance, such as Google Analytics, Facebook Insights, and AdWords. These tools can provide valuable insights into metrics such as click-through rates, conversion rates, and engagement.
Monitor key performance indicators (KPIs): Determine which KPIs are most important for your ad campaign and track them regularly. KPIs can include metrics such as impressions, clicks, conversions, and cost per acquisition.
Analyze data: Regularly analyze the data to determine which ad creatives, targeting options, and placements are most effective. This analysis can help you optimize your campaign and improve its performance. Analyzing data was my favorite step when I was running ads for https://actiongamesking.com/.
Adjust the campaign: Based on the insights gained from tracking and analyzing data, make adjustments to the campaign to improve its performance. This could include tweaking targeting options, adjusting ad creatives, or changing the ad placement.
By following these steps, you can effectively track the performance of your ad campaign and make data-driven decisions to optimize its success.
All this is the result of my experience and I hope this helps.
In addition to insights and data from the ads manager, there are several other methods to track the performance of an ad campaign:
Conversion Tracking: Implementing conversion tracking allows you to monitor specific actions taken by users after interacting with your ads. By placing a tracking pixel or code on your website or app, you can track conversions such as purchases, sign-ups, or downloads, providing valuable data on the campaign's effectiveness.
Google Analytics: Integrating your ad campaign with Google Analytics provides a more comprehensive view of user behavior. It allows you to track website traffic, user engagement, bounce rates, and other key metrics, enabling you to measure the impact of your ads on overall website performance.
Call Tracking: If your campaign involves phone calls, implementing call tracking can provide valuable data. By using unique phone numbers for different ads or campaigns, you can track and analyze call volume, duration, and conversion rates, helping you understand the impact of your ads on phone inquiries.
Combining multiple tracking methods helped us get a more comprehensive understanding of our ad campaign's performance for https://apkcalm.com/.
I have recently run a successful ad campaign for my product at https://oldrollmodapk.com/. I used the Google analytics for the main measurement. While I also used the Appsflyer and Adjust that are both great tools to track performance of an ad campaign.
Thanks or sharing. You have shared amazing ways of tracking. We are running an ad for https://apkslug.com/soul-knight-... but still haven't properly tracked the performance.
I have recently run a successful ad campaign for my website https://newcapcutmod.pro . I used the Google analytics for the main measurement. While I also used the Appsflyer and Adjust that are both great tools to track performance of an ad campaign.
Thanks or sharing. You have shared amazing ways of tracking. We are running an ad for https://thecapapk.com/capcut-pro... but still haven't properly tracked the performance.
Thanks or sharing. You have shared amazing ways of tracking. We are running an ad for https://thecapapk.com/capcut-pro... but still haven't properly tracked the performance.