How do you plan content for your brand in advance?

Question

Do you use specific tools or strategies to stay consistent?

Monalisa Sethi · Accepted Answer

Do you mean content calendar for one's business which contains content across all channels?

Tanya Desai · Answer

Creating a content schedule definitely helps—I use Google Calendar to set up meetings and keep track of what I'm doing each day.

Ashit Vora · Answer

@monalisa_sethi how do you plan content for multiple channels in advance so you dont have to sit down every single day staring at a blank screen & looking for an inspiration.

I mean, is there a playbook that you follow.

Olivia Jane Mitchell · Answer

I usually plan content 1-2 months in advance using a content calendar template in Airtable. Helps me map out blog posts, social media, newsletters etc. across channels. Recently started using Copy.ai to generate some content ideas and outlines to speed things up. Always refine the AI-generated stuff before publishing though.

Raiane Rezende · Answer

@ashitvora so that falls under my second answer. I like to talk to my public and understand their interests, their pains. I make short interviews with just some questions around these themes and then I keep the questions and everyone’s answers on notion. Everyday I check it out to decide the next content, its pretty quick. Plus, I like to screenshot the public’s comments around social media when they are in doubt about something or when they have opinions that diverge too much about the same thing and then I also put everything on notion. Its a stash for quick - but very useful - content!

Ashit Vora · Answer

@tanya_desai1 Is there a playbook that you follow so you don't have to stare at a blank screen to brainstorm ideas to write about.

Ashit Vora · Answer

@rai_rezende I meant to ask - how do you plan content for multiple channels in advance so you don't have to sit down every single day staring at a blank screen & looking for an inspiration.

Is there a playbook that you follow?

How do you plan content for your brand in advance?

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