How do you measure the success of your marketing efforts, and what key metrics do you track?

Depends upon the kind of business you're in. Let's talk B2B. Marketing and sales work very closely in B2B companies. But speaking of marketing, the #1 metric to track is the number of new opportunities that have been created through the marketing activities. These revenue opportunities could be like number of meetings booked, demo booked, or trials started. To achieve this metric, there is a list of other things you must track, like the size of your audience, how engaged they are, what kind of activities they are doing, etc. In my experience, analyzing and reporting on your marketing is a different game in every company because they have different priorities.

We pay close attention to user feedback and retention rates to ensure we are meeting our audience's needs.

We measure marketing success through conversion rates, CAC, ROI, website traffic, engagement (CTR, time on site), lead generation, and customer retention. Qualitative feedback and market research also inform our strategies, ensuring data-driven decisions for optimization.

we focus on metrics such as conversion rates customer retention and engagement levels

Community engagements to start with, how do they interact with your content. How many new followers, likes, reshares, clicks, and eventually sign ups.

I measure success by tracking key metrics such as website traffic, conversion rates, click-through rates, social media engagement, and ROI. **Problem:** Many marketers struggle to keep up with the demands of creating and publishing high-quality content across various platforms consistently. Contentify can help solve this issue by automating the creation and publication of content with AI agents, saving time and ensuring a consistent brand presence.