How do you measure ROI on influencer marketing?

Question

Is it impossible? Paying for influencer marketing is something I'm taking a crack at for the first time ever. I'm doing a ton of prep months and months in advance of paying for this type of work, so I'd be curious to hear from anyone who has experience in it!

Mounir Nejjai · Accepted Answer

That's the million dollar question... I'm not sure we can be accurate on that subject as of now: it would take data provided by influencers and probably access to their accounts data...

Anyway, you could have another approach: trying to mesure the RONI... meaning what does it cost NOT to use influencer marketing.

Sergio Zaciu · Answer

@mounir_nejjai oh that's a fascinating idea I hadn't considered. Naturally I was going to A/B test the hell out of this whole experiment, but specifically gathering data on what growth looks like without influencer marketing is vital! Thanks

Mounir Nejjai · Answer

@szaciu let us know about your results, I think there's a lot to learn about that topic.

Ankita Chakraborty · Answer

It is important to understand that a major thing that influencer marketing gets on board is not only the numbers (views, engagements, footprint)  but the association. Creator Economy brought forth a change where influencers are celebrities and as their brand value goes up, brands they associate with are also impacted.

How do you measure ROI on influencer marketing?

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