How Do You Measure Marketing Success?

Question

Hey all,

I've been using GA4 to track different medium and sources of traffic. How do you measure success in your marketing efforts? 
It would be great if you can share your KPIs and let's benchmark together!

Felix Tao · Accepted Answer

I feel like time spent per user is probably the only one golden metric.

Answer

just make money

C.C.Y · Answer

Return on Investment (ROI): This is one of the most straightforward metrics indicating whether your marketing spending is profitable. It's calculated as the net profit divided by the cost of investment.

Joe · Answer

@augyou that’s the ultimate goal lol!

How Do You Measure Marketing Success?

Replies