How do you market your products?

I recently came across a discussion here where a lot of people said that the hardest part of running a business is marketing. Personally, I've been in the marketing space for quite some time and I can totally understand that. Hard doesn't mean it can't get easier though. Hard doesn't mean impossible either. Step 1 is to know the right audience to target. Where do they hang out? And since a lot of people are online nowadays, here are some general social media stats that I've gathered from different sources across the web + my experiences (these numbers are always changing): Facebook: 3 billion users. Largest age group: 25-34. Best for building and engaging with a community, joining niched groups and targeting audiences with ads. Youtube: 2.5 billion users. Largest age group: 15-35. Best for doing research, getting in depth information on different topics due to availability of long-form content. Shorts are popular too. Instagram: 2 billion users. Largest age group: 18-24. Best for creating and posting visually appealing graphics, building a brand, influencer marketing and more. TikTok: 1.2 billion users. Largest age group: 18-24. Best for creating trend-driven content, higher potential to go viral, opportunities for creative and authentic content marketing. Snapchat: 750 million users. Largest age group: 18-24. Best for targeting mobile phone users, sharing real-time content, innovative advertising opportunities. Twitter/X: 541 million users. Largest age group: 18-29. Best for text-based content, identifying trends, industry insights, building in public, customers service, increased visibility and more. Pinterest: 465 million users. Largest age group: 25-34. Best for visual content, evergreen content/pins, inspiration, branding, traffic for e-commerce websites. Reddit: 430 million users. Largest age group: 18-29. Best for interacting with niche communities, market research, authentic engagement with users. LinkedIn: <350million users. Largest age group: 30-39. Best for targeting professionals, connecting with career experts and applying for jobs. Threads: 100 million users. Largest age group: 18-24. New platform, similar to X, engaging with Instagram audience, potential for finding new users and customers. Let me know if these help and feel free to add any missing info.