How do you market tools for lifelong learners?

In today's AI-driven world, there are plenty of tools that make it easy to create high-quality marketing videos or images. For example, CapCut is a simple and user-friendly video editing tool, Caption generates beautiful and effective subtitles effortlessly, ElevenLabs creates high-quality voiceovers, and Canva is the go-to tool for designing visually appealing posts. These tools are excellent at helping lifelong learners break down technical barriers in visual content creation, enabling them to share knowledge more effectively through visual mediums. However, this convenience also comes with a challenge: as lifelong learners focus more on making their content visually or audibly engaging—essentially “grabbing attention”—they risk shifting their focus away from the core value: the quality of the knowledge itself. When it comes to creating great knowledge content, the effort still relies heavily on the learners themselves. Unfortunately, most tools today don’t seem to offer much support in helping lifelong learners improve the depth and structure of their content. This is why I appreciate platforms like Product Hunt, which limit the use of images or videos in Discussions Area. By focusing on text-based communication, it ensures the conversation stays centered on the actual ideas and points being shared, without distractions. It’s a return to essentials: the knowledge itself. Discussion Questions: - How can we design and market tools that focus on helping lifelong learners create better knowledge content instead of just enhancing its visual appeal? - What role should AI tools play in balancing “form” (e.g., visual/audio engagement) and “substance” (e.g., content depth and quality)? - Are there any existing tools that truly help learners be more effective in knowledge creation? - In your opinion, what needs or potential areas for lifelong learners remain overlooked in the current market?