How do you make sure that your product is ready for launch?
Serkan Mercan
30 replies
Replies
Julien Zmiro@zmiro
Intercom
Top Product
Finding bugs is the easy part. Just QA your product thoroughly and get a few people beta testing it.
The hard part is the quality in my opinion. All the non blocking small improvements that you're not sure whether they'd really make a difference. On one hand you want to be lean and so focus only on the essentials, but on the other hand poor quality can distract from the important feedback you're looking for and great quality can inspire people. I don't think there's a right answer to that, it's a lot of gut feeling. The way I like to think about it: Would I be comfortable walking my manager / an important customer / a prospect we'd love to sign through our product? Would I be able to justify the quality issues by explaining we're trying to be lean?
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Mailforge
Great website, great product and distribution figured out. No point in having a great product, if no one knows about it.
Specfy
Being "Ready" is too broad. Is it bug free? Is it nice looking? Is it perfect?
The only question that matters: Does it solve someone problem? If yes, you are ready !
Then you can fix bugs and make it visually more appealing if you want
As soon as you're convinced of your value proposition and validated it with a few potential users, you're ready to go!
Jupitrr
There's no perfect time to feel 'READY'. My simple rule of thumb is that users are able to do the 1 thing your product provides from 0 to 1, then you're ready.
It's never too early to launch. π Even just an idea to test its relevance.
think of what your product is supposed to help with, and evaluate whether it helps with that or not
The LinkedIn Inbound Playbook
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IXORD
If your product can already solve the client's problem, then you can already
Start by crafting a meticulous checklist that covers every feature, bug fix, and user testing. Check, double-check, and then do it all over again.
Rigorous testing
AppManager by CompanyDNA AI
I think the core product features you decide for MVP should be working smoothly
Lingoedit
For me, it's a mix of things. First, making sure that all the bugs are ironed out and the product is as polished as possible. Then, getting feedback from a small group of trusted beta testers. Also, making sure all the marketing and support materials are ready to go. And lastly, preparing myself mentally for the launch. It's always a bit nerve-wracking, but also super exciting! π How about you?
I think it depends on what your end goals are. If you're production ready and want as many eyeballs as possible. You're ready.
We'd prefer to launch to our beta group / mailing list first and to the PH community second as they are a bit more finicky about bugs etc.
We are not sure till now. But we have launched today! Feel free to test it :)
Run beta tests, lots of 'em. Get real users to poke holes in your product. Fix bugs, optimize for speed, all that good stuff.
Visualizee.ai
I guess when you validate the idea there is no such thing as ready for launch. You ship quickly, talk to the users and iterate.