How do you generate buzz and engagement for a new product launch?
Sidra Arif
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Gabriel Silas@gabriel_silass
Partnering with other brands for cross-promotions helps us reach new audiences.
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I share sneak peeks and behind-the-scenes content to get people excited before the launch.
Running a social media contest or giveaway gets people excited and encourages them to share our product.
When influencers I follow start talking about a new product, it piques my interest. Their personal touch and honest reviews make me more likely to consider trying out the product myself.
With personal stories
Memes look the same
Slogans look the same
Product videos look the same
But most personal stories are different
Using social media to share news and connect with potential customers can boost engagement.
Building excitement with early previews and special offers before the launch helps create interest.