How do you gather and prioritize user feedback for your product?
Bianca Tanase
24 replies
User feedback is essential for improving and evolving any product, but with so many channels and inputs, it can be challenging to manage and prioritize effectively.
Replies
Charlie Hale@charliehale
SHRED
We gather feedback in a few ways. 1) After every workout, we gather thumbs-up and thumbs-down feedback. If it's a thumbs-down, we ask the user why. The answers are then all funneled into our team Slack for the entire company to see. 2) We reach out directly to customers who are early in their user journey but seem stuck. 3) We have a sense of urgency around our customer support channel. Providing incredibly responsive and thoughtful customer support is a superpower.
Share
In the initial days, I would say to establish a 1-1 relationship with users.
Speech to Note
Community works best for me.
We have created a community of users on Telegram.
They actively give feedback to us.
Launching soon!
I find the most effective to me user submissions / one on one calls with those users.
Invite the users to join our discord
Actually, PH launch and some Reddit posting helped a lot to get initial feedback on a product's UI and to get some useful insights on how to improve it.
Surfsite AI
@vorniches Nice to hear that! Sounds like I'm on the right track with PH, especially since we're launching here soon.
I recently answered a similar question, but I’m happy to share my thoughts again.
We tried many methods, such as inviting users to fill out a survey after using the service or encouraging them to complete a questionnaire by offering reward points. However, we hardly received any valuable suggestions.
Eventually, we decided to take a more direct approach by taking on the role of customer support. When users had questions and we helped them resolve their issues, we would casually ask them how they found out about our website and if they had any feedback. Since we were directly interacting with the users, we often received useful feedback.
Surfsite AI
@govichan Thank you for sharing your experience! I've also mentioned before that surveys can often be time-consuming and tend to result in less valuable feedback, so I completely understand the challenge you faced there. I totally agree with your approach of directly interacting with users through customer support—it’s a much more effective way to gather meaningful insights.
I use surveys and interviews to get feedback from my users. I prioritise feedback based on how important it is to them and how easy it is to fix. This helps me focus on what really matters.
I believe the priority is determined by the feedback given by the users and the relevance to the main function your product aims to serve. Additionally, if the vast majority of users provide similar feedback that is unrelated to the main function of the product, I think that is also worth paying attention to.
Definitely prioritize feedback directly related to your core product functionality first. But also pay close attention if you see a common theme in feedback that many users are mentioning, even if it's not your main focus - there could be an important unmet need or pain point there to address. AI tools like OpenAI/GPT-4 API, MonkeyLearn, or Viable can help analyze and summarize the key topics and sentiment from large volumes of user feedback to surface those insights and help with prioritization.
I use analytics tools and customer support ticket gather feedback
I engage with users through live chat and email surveys
To gather and prioritize user feedback effectively:
1. Gathering Feedback:
- Use online surveys and polls to collect structured responses.
- Conduct one-on-one interviews for detailed insights.
- Implement feedback forms on your website or app for spontaneous input.
- Monitor social media and forums for real-time opinions.
- Analyze user behavior and engagement metrics to spot issues.
2. Prioritizing Feedback:
- Focus on feedback mentioned by multiple users.
- Evaluate the potential impact on user experience and business goals.
- Consider the ease and cost of implementing the suggestions.
- Align feedback with your product vision and strategic objectives.
This method helps ensure that you address the most valuable feedback effectively.
talk to users directly ask them what they think of your product.
Our recent discovery was usertesting.com. It let's you create test cohorts with custom test protocols. You can then watch the videos of testers using your product.
This has been a game-changer for us. Not cheap though, but worth it.
I rely on direct user surveys and prioritize feedback that aligns with our core goals.
To gather and prioritize user feedback, collect it through multiple channels like surveys and social media, segment your audience to understand different needs, and analyze trends to identify common issues. Prioritize feedback based on its impact on users and alignment with business goals, using a feedback management system to stay organized. Engaging with users throughout the process ensures their concerns are effectively addressed.