How do you find ideas for LinkedIn and X posts?

Question

Content from founders is part of the product. 
One of the very few things you can do early to get and onboard users.

But posting 5 times a week is tough!

Where do you find your ideas?

Kostya Bolshukhin · Accepted Answer

My long list:

1. Calls with customers are also goldmine. Challenges, goals, anecdotes to write about.

2. I comment on PH, LinkedIn, and Twitter a lot. But only when I have smth real to say.
Some of these comments become posts.

3. Anytime I have an idea — I add it as a post title to the to-do list in Notes.

4. Recent finding — subreddits with posts about users' problems in our niche. Gold.

5. Started thinking a lot about posting for fun. Any weird idea coming to mind have a place (Twitter).

Sergei Timofeev · Answer

That’s my personal pet peeve! Here are a few additions to your list:

•	Product itself: updates, future vision, cases with clients, WIP, build in public
	•	Reacting to industry news
	•	Tips & tricks related to your industry

Anurag Mehta · Answer

Observe what your target audience (even the potential ones) are talking about, what issues are they struggling with, what are their priorities, via forums, social channels, surveys, etc.

Browse around LinkedIn, Twitter, and other platforms, to look for trending topics (engagement and visibility-wise) resonating with your brand or hashtags (you CAN use tools as well for this).

Also, like you mentioned, subreddits can be a goldmine, but you gotta filter through to find the valuables.

LinkedIn's "today's news and views" section can also be referenced, but again, you gotta filter them, as it can be quite personalized.

Daria Ofitserova · Answer

Same as yours, plus some inspiration from people I follow. I even thought of setting up a list of different types of posts and examples of them, but the best resource turned out to be just opening X or LinkedIn 🙂

Business Marketing with Nika · Answer

My list is almost the same as yours. I am also inspired my bigger creators but sometimes I post according to my mood :D Which is not the best strategy (it is not strategical at all) but I want to be authentic with who I am :)

Fabian Maume · Answer

Taplio and Twitter Hunter are quite good: https://www.tetriz.io/blog/tapli... Quora can also be a great source of inspiration. I have a process to prioritise content ideas based on quora data: https://www.tetriz.io/blog/conte...

Asher Dorian Thorne · Answer

Repurposing content helps a ton. Like if you wrote a long article, break it up into smaller posts. Or if you posted something insightful on LinkedIn, adapt it for X. Also jotting down random thoughts/observations throughout the day to use as post fodder later. And when in doubt, ChatGPT is great for bouncing around content ideas or fleshing out rough outlines into full posts. 🤖✍️

Ethan Gabriel Fitzgerald · Answer

I like to turn conversations into content ideas. When a prospect or customer asks an interesting question over email/chat/call, I'll jot it down to expand on later in a post. Quora and Reddit can also be good for seeing what Qs people commonly ask in your niche. And tools like Jasper.ai are handy for fleshing out ideas or getting past writer's block. The key is capturing those sparks whenever they strike!

Azza Shahid · Answer

Current events always helps me to stay relevant and engaging.

Hibba Shahid · Answer

I keep an eye on current events and popular topics to stay relevant and engaging.

Zain Ul Abideen · Answer

I ruminate about the theme of my product and try to find some creative idea to put the theme into a catchy idea that can grab the attention of my audience.

Momin Ul Abidin · Answer

I find ideas by following digital marketing trends, sharing my experiences, and engaging with relevant industry discussions.

Aymen Yaqoob · Answer

I find ideas from industry news, user feedback, and engaging with my network.

Kostya Bolshukhin · Answer

The last one brings me so much pleasure and joy, and pumps creativity.

I did:

— My cat photoshopped into PH logo 
— Our product logo, styled as "Brat" by CharlieXCX (cause we use almost the same colours)
— Carousel with the coldest punchlines I found on r/managers subreddit

And so on

Kostya Bolshukhin · Answer

@s5f5f5f makes sense — connected on Li to check on your writing 😄

How do you find ideas for LinkedIn and X posts?

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