How do you find ideas for LinkedIn and X posts?
Kostya Bolshukhin
10 replies
Content from founders is part of the product.
One of the very few things you can do early to get and onboard users.
But posting 5 times a week is tough!
Where do you find your ideas?
Replies
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Kostya Bolshukhin@kostyabolsh
My long list:
1. Calls with customers are also goldmine. Challenges, goals, anecdotes to write about.
2. I comment on PH, LinkedIn, and Twitter a lot. But only when I have smth real to say.
Some of these comments become posts.
3. Anytime I have an idea — I add it as a post title to the to-do list in Notes.
4. Recent finding — subreddits with posts about users' problems in our niche. Gold.
5. Started thinking a lot about posting for fun. Any weird idea coming to mind have a place (Twitter).
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The last one brings me so much pleasure and joy, and pumps creativity.
I did:
— My cat photoshopped into PH logo
— Our product logo, styled as "Brat" by CharlieXCX (cause we use almost the same colours)
— Carousel with the coldest punchlines I found on r/managers subreddit
And so on
My list is almost the same as yours. I am also inspired my bigger creators but sometimes I post according to my mood :D Which is not the best strategy (it is not strategical at all) but I want to be authentic with who I am :)
Launching soon!
Observe what your target audience (even the potential ones) are talking about, what issues are they struggling with, what are their priorities, via forums, social channels, surveys, etc.
Browse around LinkedIn, Twitter, and other platforms, to look for trending topics (engagement and visibility-wise) resonating with your brand or hashtags (you CAN use tools as well for this).
Also, like you mentioned, subreddits can be a goldmine, but you gotta filter through to find the valuables.
LinkedIn's "today's news and views" section can also be referenced, but again, you gotta filter them, as it can be quite personalized.
Taplio and Twitter Hunter are quite good: https://www.tetriz.io/blog/tapli...
Quora can also be a great source of inspiration. I have a process to prioritise content ideas based on quora data: https://www.tetriz.io/blog/conte...
I ruminate about the theme of my product and try to find some creative idea to put the theme into a catchy idea that can grab the attention of my audience.
I keep an eye on current events and popular topics to stay relevant and engaging.
I find ideas from industry news, user feedback, and engaging with my network.
Current events always helps me to stay relevant and engaging.
Same as yours, plus some inspiration from people I follow. I even thought of setting up a list of different types of posts and examples of them, but the best resource turned out to be just opening X or LinkedIn 🙂