how do you feel when you suddenly discover that a big company has launched a similar new product?
Zhiqi Shi
5 replies
For me, my emotions go through three stages:
1. First, a bit of concern, since this means a certain level of competition.
2. Then, I feel happy, as the fact that others are doing something similar means the demand is more likely to be appreciated by users.
3. Finally, I become calm, realizing that today's tasks still need to be finished.. haha.
As for action, I would try to reach out to people working on these big companies' projects to see if there are any collaboration opportunities or just to make new connections.
Replies
Oksana Chyketa@oksana_ch
NEWOLDSTAMP
This has actually happened to us already! Canva and HubSpot both offer tools that directly overlap with what we do. It wasn't very comforting because they’re giants in the industry with massive user bases. But we’re focusing on what makes us unique—we provide advanced solutions, address gaps they don’t cover; deliver more value to our users. Competing with big players is challenging, but it’s also a great motivator!
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When I discover that a big company has launched a similar product, it’s a mix of excitement and determination. It clearly validates the market need, but it also pushes me to double down on finding and highlighting a unique selling proposition (USP) that sets our product apart.
Competing with a large company can be a hard nut to crack, but focusing on what makes your solution special – no matter if it's personalization, agility, or niche expertise – can turn the competition into a great opportunity to stand out.
On one hand, it’s a bit daunting to face competition from a big company. On the other hand, it validates the importance of the idea we’re working on. It’s a great reminder to stay focused on what makes our product unique and continue improving.