How do you differentiate your product in a saturated market?
Abhishek Dutta
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Mazaher Muraj@mazahermuraj
I'd say, better UI/UX and more attractive price
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@mazahermuraj true
Planyway
Here are a few strategies that work well:
- Identify a specific audience segment whose needs are not fully addressed by existing products. Tailoring solutions to their unique pain points creates a strong pull and makes your product feel indispensable.
- Often, products in saturated markets lack an intuitive, enjoyable user experience. Streamlining usability, offering a visually engaging design, or integrating personalized features can set you apart.
- Go beyond the core functionality and add value with tools or resources that complement your product. For instance, offering templates, guides, or integrations with popular apps can enrich the product experience.
- In crowded markets, branding can be as important as features. Developing a unique, authentic voice helps create an emotional connection, making your product memorable and fostering customer loyalty.
- Educating and engaging your audience through content—whether blogs, webinars, or community forums—builds trust and authority. When people view your brand as an expert, it becomes more valuable in their eyes.
- Sharing real success stories, case studies, and testimonials from your users adds credibility and attracts more attention. People love to see practical results.
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@koshevoysergey this are solid pointers sergey! when are you launching? let me know if you need any help.
Planyway
@abhishek_ux thanks!
we're launching on November 25. Any help is truly appreciated!