How do you determine your paid marketing strategy?

Question

Hello, everyone! Paid advertising activities are the most important activities to consider when planning the marketing budget. What is your strategy, and what do you pay attention to when allocating budgets for these activities?

Dzmitry Tsemirau · Accepted Answer

In the beginning, we plan to do without paid one at all, since it requires large investments to be effective. In the future it's possible as an additional channel.

Francisco Cavanna · Answer

I would suggest to start with an affiliate campaign, in order to increase the revenue at the minimum cost/risk. Then once you start having a budget to invest on paid marketing, on the one hand I would focus on microinfluencers in Tik-Tok and IG, this is because it is proven that they can have the same reach as other bigger influencers but at a lower cost. On the other hand I would focus on SEM and google ads as this is where you will find the higher intend leads

How do you determine your paid marketing strategy?

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