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  2. How do you define your North Star Metrics and Input Metrics?

How do you define your North Star Metrics and Input Metrics?

Ruben Lozano
4 replies
This week at Reforge we are learning how to define and choose our North Star Metrics and the Input Metrics of our Constellation of Metrics. The best way to learn new concepts is by using real examples, as we can see from the Learning Pyramid model. So, happy to learn this concept by applying it to your startup. Leave in the comments: - Name of your startup - One use case of your startup and - URL of your landing page of that use case I will try to develop the North Star Metrics and Input Metrics.

Replies

Harpreet Kaur
Name of your startup - Nexweave One use case of your startup - Improve engagement on emails & landing pages using hyper-personalized images, GIFs & videos. URL of your landing page of that use case - https://www.nexweave.com/use-cases/
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Ruben Lozano
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@harpreet_kaur08 I could see any of the landing pages that you have in your website, just your home page. I could learn more about your product besides your home page: - Acquisition: # new users signed up per month. - Activation: # users use 50 credits per month. - Revenue: # users buy credits per month. The Inputs Metrics will be all the other actions in order to reach the North Star Metrics. For example, for Acquisition, you can use # new users signed up coming from channel or country per month. I hope that could help you.
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Ruben Lozano
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@harpreet_kaur08 I will take a look in the following days and try to get back to you with some first ideas. :) Thanks @harpreet_kaur08
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