How do you deal with disappointing marketing results? 😔
Kehui Guo
11 replies
Happy Friday everyone!
Recently I shared a post on how to create a marketing campaign. However, marketing campaigns don't always hit the mark, and facing disappointing results can be rather challenging.
How do you handle the aftermath of a campaign that didn't perform as expected? I would appreciate any tips, stories, and lessons learned on turning a setback into a setup for future success. 😭
Replies
Enyi Bassey@enyi_bassey
Don't be too hard on yourself. Marketing is a learning process. Reflect, adapt, and keep pushing forward.
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Motiff
In my team, if we encounter this similar situation, we usually review and summarize our experiences, consider any potential improvements, and continuously refine these tasks to achieve better results next time. Hope this is helpful to you, and I look forward to your news!!
Heard a thought that it takes up to 6-9 months to warm up and make a marketing channel working.
cause you need to do a ton of experiments for long enough to see results
ResumaidPro
I've learned that getting good results it takes time and iteration. I try to analyze the data and see if we can look at when things went wrong. Either the target audience, the message, or the timing. From there, I like to switch things up and test new campaigns and messages to see if we can turn things around and do some more A/B testing. Rinse and repeat from there and try to stay as positive as I can without feeling defeated or wasting too much money. Tough process but once it works it feels good!
I get how you feel. When a campaign doesn’t work, I talk with my team to see what we can learn. Fresh ideas help a lot
I look at the data to see what went wrong, then talk to my team for ideas. It helps us do better next time.
You can try speaking to a small group of your target audience to understand what resonates with them fully. Be honest with them, as their feedback can go a long way!
Analyze the data to understand what went wrong. Learn from the mistakes and apply those lessons to your next campaign.
Take a break if needed. Sometimes stepping away can help clear your mind and provide fresh insights.
minimalist phone: creating folders
Usually try to find the cause but it will not give you money back, so try something that worked for others in general.