How do you create a buzz around your product before launch?

Question

Hi everyone,

I'm launching my product in a couple of months for the first time. I'm really excited, but also a bit nervous. I could use some advice! How do you create a buzz and get people excited before a launch?

Elaine Lu · Accepted Answer

Building a buzz before launch involves engaging your target audience through teasers and sneak peeks on social media, while also leveraging influencers and early adopters to create anticipation. Additionally, offering exclusive pre-launch access or limited-time offers can drive excitement and word-of-mouth.

Marie-Philippe Leblanc · Answer

Honestly, it's a good question! There's so many different tactics. It depends on your background and where your ICP / network is at. The end goal is always to share as much as you can with as many people as you can. I know this sounds obvious, but think about where you created your network and where these people socialise.

Kshitij · Answer

If you know your target market, you start by posting and interacting with where they congregate. For some, Insta is better for some X, Reddit, etc.

Then, you can look for launch communities or developer communities on different social media and different launch platforms to garner early interest and improve before your official PH launch.

Marie-Philippe Leblanc · Answer

@mkotenko Of course!

Maryna Kotenko · Answer

@mplebl thanks, it makes sense, but it's important to start building that network as soon as possible, I think, since it's not easy to do in just a couple of weeks.

Sol Yousefi ☀️ · Answer

Use social media teasers, influencer collaborations, sneak peeks, and behind-the-scenes footage to build anticipation for your product launch.

Problem: Creating engaging and consistent content for social media and blogs to generate buzz before your product launch can be time-consuming and overwhelming.

Contentify can help by automating the creation and publication of content across various platforms, ensuring a steady stream of quality content leading up to your launch.

Answer

Congrats on the launch! High engagement is key! Engage with your own networks, social media networks and groups, this community! It really helps!

Fabian Maume · Answer

Create a teaser for your launch and start sharing it on social media. here is the tutorial about teaser: https://help.producthunt.com/en/... If you have enough time, cold outreach on LinkedIn works quite well: https://www.tetriz.io/blog/build...

Gurkaran Singh · Answer

Launching a product is like planning a surprise party - you gotta drop hints, build anticipation, and make people wonder what's coming! How about some sneak peeks or teasers to keep them on their toes before the big reveal? 😉

Amit Doda · Answer

To create a buzz around your product before launch, start by teasing your audience with sneak peeks or behind-the-scenes glimpses of your product in development. Utilize social media platforms to build anticipation through countdowns, interactive polls, and engaging stories that highlight unique features or benefits. Leverage influencers or brand ambassadors who align with your target market to generate buzz and credibility. Consider running contests or giveaways that require participants to spread the word about your upcoming launch.

How do you create a buzz around your product before launch?

Replies