How do you convince users to take part in interviews?
Salar Davari
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Tina Kim@tina__kim
Share positive stories from others to build trust.
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By building something they really need/want/use. By being friends with them. By having a good connection to them.
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highlight the benefits to them, such as gaining early access to new features or influencing product development. Clearly communicate the value of their feedback, assure them of their privacy, and to value their time. A personalized approach makes them feel valued. :)
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Offering benefits to them, such as early access to paid plan or new features! And I think it is important to continuously show them your team's effort to keep communicating and improving the product.
Make it clear that the interview will be brief and straightforward. Nobody wants to commit to a long, complicated process.
Reach out personally and explain why their specific feedback is important.
Let them know how their insights will help improve the product. People are more likely to participate if they see a real impact.
Clockwise
They should be compensated for their time. Typically a $50-$100 gift card depending on the length of the interview.
I make it clear that their feedback is valuable and will directly influence improvements. People like to know their input makes a difference.
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Have to offer them some incentive (usually a discount).
Amazon gift cards work on me 100% of the time!
I try to keep the interviews short and flexible, respecting their time. Making it easy and quick helps get more people involved.
Let them know how their feedback will improve the product and benefit them in the long run.
By thank them for their time and input.
Clearly expain how their participation will be helpful.
We offer incentives and emphasize the value of their feedback in shaping future product improvements.
Offer flexible timing to match their availability.
Offer rewards or bonuses to make joining the interview more attractive.