How do you build and maintain a brand presence for indie projects?

Be extremely personable and build a fun aura around your project/brand. If you’re showing that you’re having fun online, posting memes, making jokes, and having laughs with others in the industry as well as customers/consumer base, then you’ll instantly stand out from all of the robotic “white-collar” stereotypes that most people are familiar with when it comes to business and software. People just want to have fun and smile when they think of you and your brand/projects!

Building and maintaining a brand presence for indie projects hinges on consistent storytelling across all platforms and engaging with your community authentically to foster strong relationships. Leveraging social media, regular updates, and user feedback can create a compelling narrative that keeps your audience invested and helps your project stand out.

Twitter and Linkedin - social media is easiest for reach

Semih, consistency is key—regularly sharing updates and engaging with your audience across social media can create a strong brand presence. Also, don't underestimate the power of storytelling; it helps to make your project relatable and memorable.

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