How do you build a strong community around your SaaS product?

My simple answer is, to do things that don't scale in the beginning. It includes (1) digging down the fundamentals of your customers, and product, why people use that specific feature, what is their A to B point by finding out where your customers are, and doing interviews with them. Your focus at this stage is to prioritize natural advocates / early adopters who resonate with the brand and refine your understanding of their pain points, ensuring you're addressing a real need, collecting their feedback and iterating quickly. (2) Onboard the first 20 people to be in the ambassador program, where you try to deliver the best resources you can. Tips: Try not to onboard too many at once, keep it small, so you can better deliver. This was a big part of Notion's success. Ways you can add value to this group: - If your product is a bit versatile/collaboration-first, consider working on the first iteration of the template gallery or ways to go from their A to B faster using your product, tailored specifically for the people in that group. Then later, source community templates that are already there (just talk to your ambassadors about how they use your product, choose the best case studies and if they are willing to share) and encourage them to build their own. - Give ambassadors the platform to share their use cases and connect with other people. Weekly/bi-weekly webinars + AMA sessions + recorded materials don't sound bad at all. - Office hours and access to the team behind the product. Your leadership can share with them your vision and people feel more special that way, knowing they are a part of something bigger. Notes: Having a separate community platform is not necessarily good as they think it might not be worth a hassle and prevent them from joining. You must know what your ideal customers prefer and choose one that aligns most with their journey. ie. Notion used Slack in the beginning because their ideal customers were mostly in the US, where most people use Slack for work & study. In Vietnam, most people prefer text-based messaging apps like Facebook Messenger, Facebook Group, or Zalo Group. There are more into it but I hope it helps!