How do you build a content calendar for marketing your Saas?

Excel sheet or Notion Calendars. You can create a specific calendar on Google as well. I did this when I worked on founder branding for a client. Basically, any productivity or work management tool that has a calendar integration should work. Also, when you ask what to take into account, do you mean what should be the rows and columns of such a content calendar?

To build a content calendar for SaaS marketing, define goals, plan relevant content topics, schedule posts consistently, and measure performance.