How do you balance traditional marketing strategies with newer digital approaches ?

Balancing traditional with digital marketing is all about understanding where your audience is and how they engage.

Trying to allocate some time for each, independently

A collaboration of both by using real-world foot traffic to create digital audiences that you can target on major DSPs and social platforms. All depending on your market and how you wanna approach them too. We've either geo-targeted competitor locations or geo-target individuals based on their behavioural patterns (ex. going to a coffee shop everyday). An elevated marketing strategy requires the best of traditional and up-to-date approaches!

As a SaaS Product Demo animation explainer video expert, I believe that the best way to balance traditional marketing strategies with newer digital approaches is to use a combination of both. Traditional marketing can help you reach a wider audience, while digital marketing can help you target your audience more effectively.