How do you balance between paid advertising & organic growth strategies in your marketing efforts?

This would all depend on the product/ business. Some work perfect with paid and others are better just organic. For moost of our campaigns we combine both for maximum effect!

While organic traffic often converts better, the sheer volume driven by paid advertising can compensate for lower conversion rates. For instance, we've seen that as we optimize targeting and the algorithm gathers more data, conversion rates from paid ads improve. However, it's important to remember that audience saturation can lead to diminishing returns. That's why it's crucial to continuously introduce and test new creatives.

I see you've launched 2 products Neha. Did you use paid advertising for either of those?

Balancing paid advertising and organic growth in marketing involves a strategic mix. Paid ads can provide immediate results and reach, while organic efforts like content marketing build long-term credibility. Align both to your goals, audience, and budget for a well-rounded marketing strategy that maximizes reach and ROI.

Balance depends on the product/business. The strategy that worked out the most to me, is doing affiliate marketing, as the product gets marketed while only paying for the leads that turn into clients.